Original McDonalds in Japan

This time, I'll show you internationalization of McDonalds in Japan. Now that McDonalds are familiarize to many countries, this is very famous and loved by many people. Moreover, especially one hamburger is loved by Japanese people, and became the most famous hamburger of any kinds of hamburgers in Japan. That is 'teriyaki burger'. Teriyaki is a recipe(formula)of Japanese cooking. This is seared, laying sweet sauce with materials based on 'soy sauce'. This sauce is a key point which is loved by many people, especially Japanese people. Soy sauce is one of the most famous traditional materials in Japan. In 1989, the teriyaki burger which was original appeared. At first, this was time-limited product, but because of favorable review, it became standard product.This influenced McDonalds in many countries, and then made a prompt which the product went with each food ways in Asia or Europe.


















By the way,Teriyaki is also used for fish or chicken in Japan. Main materials for fish are such as marlin, bonito, salmon, trout, sierra and eel. These are eaten as usual food in home cooking in Japan. Teriyaki is very famous in Japan.I think Japanese Mcdonalds tend to concentrate on CM strongly.There is a good device. Here is one example. I want to take an example of one burger. That is 'shrimp burger'. This is also famous product. On CM, the companies take advantage of person such as famous actor, actress, or any kinds of public figure. For shrimp burger, they asked a beautiful model to do public relations on CM after her name 'Ebihara(called Ebichan in Japan) Ebi means a shrimp in English and this product is 'ebi burger', so a common word 'ebi' is used. I felt this idea was funny and fascinated people,because she is a very beautiful model. I thought a device is important for business.